The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

The Bootstrap Broadcast – February 2017

Welcome to the February edition of the Bootstrap Broadcast - a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I've found through the month - inspired by questions from those I teach or work with, or from things we've encountered at the coal face of our own startup adventures. Here's some of the resources included this month: Two-minute tactic: If you've got...

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The Bootstrap Broadcast – January 2017

The Bootstrap Broadcast is a newsletter packed full of resources, courses & events to grow startups of all sizes Every month I compile the best resources, courses and content I've found through the month - inspired by questions from those I teach or work with, or from things we've encountered at the coal face of our own startup adventures. Here's some of the resources included this month: Two-minute tactic: You might be missing a trick with your Facebook...

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Inspiring Entrepreneurs: Aly from Rainy Day Box Co

Remember those boring days as kids when the rain would pour all day meaning you couldn't go outside and play? Well, we certainly do, and the boredom that was inflicted upon us during those times is not something we're keen to recall. Recently this age-old problem of finding something to do with the kids on bad weather days was remedied by a wonderful startup entrepreneur The Rainy Day Box Co. Created by mumtrepreneur Aly Cranston, the...

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Marketing tactics for year 1 to gain traction

In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to get sucked into trying every idea and opportunity that comes your way, but that just saps even more time, so...

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