The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

Marketing tactics for year 1 to gain traction

In the first twelve to eighteen months of starting up the team is lean, time is short and the to-do list never ending, yet the focus needs to be on gaining traction to prove the model. So what are the best marketing activities to focus on to do that during this time? It’s easy to get sucked into trying every idea and opportunity that comes your way, but that just saps even more time, so...

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In the Guardian: How boosting your profile is good for small business

The Guardian's Small Business Network editor Suzie Bearne interviewed Christina as part of an expansive piece on profile building for small businesses. With a B2B business or expert-led B2C business the founder or owner's expertise can be a vital ingredient to building brand credibility and increasing brand awareness. See all the tips in this piece here....

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PR tips for those doing the DIY approach

From launching three businesses myself and mentoring countless more on their marketing, I get asked all the time ‘how do I get PR’ and I always answer the same: Getting PR for your business can be done by you. In fact, I’d go as far as to say it should be done by you – at least in the first few years. Before I start, let’s get one thing straight – I am not suggesting it...

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