The start-up marketing blog

Packed full of tools and tips from those in the start-up world, on how to find, engage and keep customers happy

The Ultimate Blogger Outreach Guide

According to eMarketer, 60% of Internet users read blogs, and because of this popularity, businesses are forming partnerships with their writers. The practice has spawned a discipline marketers label blogger outreach. Advertisers and businesses have found that forming relationships with blogs that appeal to small, specialized audiences (or niche audiences) produces higher converting traffic than sites with a large, broad following. To promote your business, after you have identified potential blog partners, you must reach out...

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