Collaborative Marketing at it's best as year 2 of charity campaign goes live today
Last year, The Nurture Network helped award winning start-up and bespoke tailoring company A Suit That Fits launch their first national campaign A Suit for Success, with a resounding response. We received over 1000 donations – which helped the beneficiaries of our three partner homelessness charities to dress to impress for their job interviews; and we reached out to the people of Britain across broadcast, print, radio and social media, achieving around £300,000 worth of media value, with a budget of just £2000.
Today, we are proud to be kicking off the second year of the charitable campaign with this year’s partners Amber, Centrepoint and Right Futures, and you can help by donated an unwanted suit – find out how on the A Suit for Success webpage. Your suit will be used to help a young disadvantaged person to find and get a job, and as a thank you, you will also receive a £50 voucher to treat yourself at A Suit That Fits.
The call out to the men and women of Britain has started today, and we already have some donations from celebrities lined up – watch this space on #SuitforSuccess.
The original inspiration for the campaign is rooted in the start-up story of A Suit That Fits and how they used to donate their sample suits to help homeless people right from the very start. Find out more about this and how The Nurture Network has been working to provide senior-level marketing leadership on a part time basis for over 18 months here.
Written by Christina at The Nurture Network: The on-demand marketing department for start-ups and entrepreneurs – making expertise and resource available just when it is needed